Distributors are increasingly figuring out which products they need to ship to a client store by directly monitoring how fast goods fly off the shelves. And many of those distributors aren't bothering to tell their own suppliers what they need to do to make those shipments on time. They expect them to know. But that takes a willingness to both take on more responsibility and, work collaboratively.

Closer collaboration with is essential to meet the challenges head on. Understanding your customers means understanding their reasons for buying the product/service.

Identifying customers requires answering three basic questions:

1. Who are your customers?
2. Where are your customers?
3. How can you access your customer’s information?

Who Are Your Customers?

Do you know what your typical customer will purchase? Do you know how you can determine the number of customers who fit the description? You should be able to answer: Yes! In order to reach current and potential customers effectively and efficiently, the OMS CRM has the potential to be one of the most profitable tools for you. For distributors this means familiarity with your customer base.

Where Are Your Customers?

The OMS ERP CRM will easily help you identify where these customers are located. The OMS ERP CRM will present a clear and concise single page of your customer’s profile, letting you decide how you want to market your product based on your ability to reach these consumers.

What Can the OMS Customer Relationship Management Do for You?

The OMS ERP CRM delivers searchable and filtered information that displays…

CUSTOMER RESEARCH & CUSTOMER SATISFACTION - What your customers are telling you and how are you responding.

INFORMATION MANAGEMENT - All relevant customer data helping you to understand your best customers and what they are buying over time.

CUSTOMER LOYALTY & RETENTION - Tells you if your customers are buying more and, recommending your products & services.

CUSTOMER COMMUNICATIONS - Tells you how customer communications impacts satisfaction and bottom-line results.

CUSTOMER & EMPLOYEE INTERACTIONS - Assists your frontline and management employees maximizing every face-to-face and on-the-phone Moment of Truth.

SALES & BUSINESS DEVELOPMENT - Provides your sales force with the most up-to-date and historical information on your customers.

CORPORATE CULTURE - Enhances your employee’s passion about the customer and help you to deliver the most profitable customer’s to you.

Will today's competitive advantage become tomorrow's competitive necessity? The real key to success comes from a structured approach to define your distribution business strategic vision, develop the steps and goals to implement your vision, and create the right climate to get the organizational buy-in necessary to achieve the goals set by the strategic vision.

Closer collaboration with is essential to meet the challenges head on. Understanding your customers means understanding their reasons for buying the product/service.

Identifying customers requires answering three basic questions:

OMS Customer Relationship Management

The OMS Customer Relationship Management optimizes the everyday interactions between your customers and your employees; across all the departments involved in your customer relationships. Improve these relationships, and you improve customer loyalty, satisfaction and, ultimately, your business performance.

Increase Profits by Improving Customer and Employee Relationships

Customer relationship management with OMS is targeted to improve communication. It has been said that communication begins within your business as your inter-departmental communication opens the door to your customer satisfaction and, customer loyalty programs. Having fast, accurate, up-to-the-minute shared information, delivers on promises and expectations to your customer’s and, that’s where the OMS Customer Relationship Management delivers.

From a single dash board on your desk top the OMS customer relationship management can search and filter customer history and communications logs that empower informed decisions as it relates to the delivery of service and products to your customer.

Customer Service Communications Efficiency

When the phone rings and your customer service team answers, OMS ERP and, the customer relationship Management tool-kit responds with information that supports your customer’s request. With the click of a mouse button, your customer service representative can access summary, or detail information in a matter of seconds, everything from order entry, to order status, to balance information, all there in one centralized screen. The OMS ERP customer relationship management shares communication history, follow up on customer promises, credit, terms and, delivery scheduling, invoicing, more...

Positive Change…Increasing Revenue

Setting and meeting customer expectations is the most important aspect to positively increasing revenue. With breakthrough OMS ERP Customer Relationship management, customer experiences will create lifetime loyalty.

Discover how the OMS ERP Customer Relationship management tool-it can promote customer loyalty programs drive positive change. As your distribution business seeks new ways to grow, more distributors are turning to the OMS ERP customer relationship management analytics to discover profitable patterns of customer behavior they can leverage.

Contact Us at www.mastersystem.com

Executive Vice President for Master System, with more than 20-years of ERP business management experience.

Article Source: ArticlesBase.com - Understanding Your Customers Means Understanding Their Reasons for Buying Your Products