This case study of an independent glass company located in Eagle, Colorado is a powerful example that supports the many reasons why hiring a professional copywriter that understands the essence of a sales letter is so critical. When done right, the “expense” of hiring someone quickly becomes an investment. Let’s dig a little deeper to see what happened with Highlands Glass & Shower.

Highlands Glass & Shower, of Eagle, Colorado contemplated a way to attract new business targeting the construction market. However, their goal was to contact only the “hottest” prospective customers. The best way to find this market was to tap into the county assessor’s site. Using the assessor’s public information, Highlands Glass & Shower was able to get the contact information for each person or entity that applied for a building construction permit. In the construction business, this is a ready-to-buy lead. However, Suzanna Warnock, co-owner of the business, wanted just the right message to send out to these buyers and hit the bull’s eye the first time. Knowing the importance of communicating the right message and leveraging their expertise, Highlands Glass & Shower hired a professional.

The professional interviewed them to find out what was unique about their business; why people bought from them; and what benefits new customers would receive if they starting buying from them. Once the information was gathered, the writer put together a professional sales letter, catered uniquely to the Warnock’s business and their customers getting ready to go through the construction process. With so many questions, so many details, and unknowns to consider in the construction business, the Highlands Glass & Shower sales letter highlighted the reasons why it was smart to do business with them.

The result: shortly after the letters were put into use, Highlands Glass & Shower saw a return on their investment of 2,857%! During the initial rollout of the campaign, the company added one new client that was responsible for purchasing for multiple, ongoing projects.

If your business is ready to add new business, contact Jena Taylor.

ROI = (Income/Cost) * 100

Businesses should invest the money to hire a professional copywriter to plan, write, and formulate a sales letter.

A seasoned sales and marketing professional, Jena has been keeping up with business, marketing, and technology for more than 15 years. In 2001, Jena launched The Word Tailor, a freelance marketing writing company. Last year, Jena’s first book was published and today she is busy working on three more books. Visit http://www.thewordtailor.com for more information.

Article Source: ArticlesBase.com - How One Colorado Company Achieved a 2,857% Return on Investment With a Sales Letter